On a recent short holiday, a whole evening was spoiled by Ayyappa. I mean, Ayyappa's devotees. At the very edge of the reserve forest they have built a small temple. (In that setting, at dusk and dawn, with all the oil lamps lit, it is a beautiful sight I must admit, almost reluctantly.) and from 6 to 9 in the evening, the loudspeakers were blaring out the typical, sadistically monotonous Ayyappa songs. One particular song which has "kallum mullum" in it in the first few lines is really kallum mullum to my ears. In spite of it, long after even the devotees had had enough and left, the song was going through my mind in an endless loop- it just wouldn't leave me. A perfect earworm.
(Ayyappa, is also called Shasta or Dharmashasta - claiming that he preserved/interpreted (or something, I really do not know) the dharma shastras for this world. I am sure the shastras did not have anything that said, "thou shalt not cause harm and alarm to wild beings, who are also the creation of the supreme being, peace be upon him, especially in or close to their natural habitat" - ah that is a unification of three major world religions in one sentence.)
When I related this incident to an Ayyappa devotee, he half earnestly said that it was an earworm because it was the power of god in general and Ayyappa in particular.
Then came Kolaveri di.