Bangalore, Jan
25, 2020: There has been a surge in the sales of flattened rice
(poha/avalakki/avil) all over the country. The traders were initially
surprised by the inexplicable surge because the sales graph is usually flat
except for seasonal surges in some areas of the country. When they eventually
found the explanation for the surge, cutting across political leanings, the
traders, both retail and wholesale, they shook their heads and ordered more
stocks and thanked the person who started it all.
The reason is
believed to be that many people came out in support of the working class who,
for various reasons, eat flattened rice quite often - even many times a day. It
is also rumoured that the social media had a role to play, however inadvertent.
As people started tweeting about their favourite preparations made out of
Poha/avalakki/avil and posting instagram pictures of various dishes, many home
makers, always grappling with the question of what to prepare for the next
breakfast, had a huge choice presented to them on a platter, as it were. They
then made arrangements for poha to be bought in some quantity to solve the
problem for a few days at least.
It is also
rumoured that brick and mortar restaurants and online food delivery services
have seen an upsurge in orders for poha preparations driving the markets
further up.
ABPTP* and
NATU**, two trade bodies are considering requesting people in limelight to keep
making statements to keep poha in the limelight as a way of increasing sales
and providing steady jobs for labourers involved in poha making all over the
country.
* Akhila
Bharat Poha Traders Parishat is affiliated to BJP and is headquartered at
Nagpur
** National
Avil Traders Union is affiliated to CPI and is headquartered in Trivandrum
By our staff
correspondent and food columnist
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